Beverages

Driving forces
In the mature global beverage industry, growth will continue to be driven by emerging markets, demographic trends and innovation. Carbonated soft drinks account for the majority of non-alcoholic beverages but demand in developed markets has been in decline for years as consumers shift toward healthier and/or lower calorie alternatives. Industry participants are developing and marketing higher quality and more diversified products to meet new consumption patterns. Over the last few years, such niche categories as energy drinks or single serve coffee have emerged and expanded. Innovative beverage companies can capture these new market opportunities, which offer faster growth and high margins. New opportunities can also be tapped in emerging markets where favorable demographic trends are boosting consumption. Given the large proportion of calories consumed through beverages, the industry’s ingredients and advertising policies have increasingly come under scrutiny. Producers of alcoholic beverages, in particular, face the challenge of implementing effective and responsible marketing strategies.

Highlighted criteria
Economic Dimension

  • Brand Management
  • Risk & Crisis Management
  • Strategy for Emerging Markets
  • Supply Chain Management

Environmental Dimension

  • Environmental Policy/Management System
  • Packaging
  • Raw Material Sourcing
  • Water Related Risks

Social Dimension

  • Human Capital Development
  • Responsibility for Alcoholic Products
  • Social Reporting
  • Talent Attraction & Retention

Sustainability leaders 2014
RobecoSAM Gold Class
Molson Coors Brewing Co* United States
RobecoSAM Bronze Class
Coca-Cola HBC AG Switzerland
Diageo PLC United Kingdom
Heineken NV Netherlands
PepsiCo Inc United States
Sustainability Yearbook Members
Kirin Holdings Co Ltd Japan

* RobecoSAM Industry Leader

As of October 31, 2013

Industry statistics
Number of companies in universe 41
Number of companies assessed by RobecoSAM in 2013 25
Assessed companies to total companies in universe (%) 61
Market capitalization of assessed companies
to total market capitalization (%)
95

 

Results at industry level
Dimension Average
score
Best
score
Dimension
weight
Economic 57 87 46%
Environmental 52 91 26%
Social 53 82 28%

 

Total score

Reading Instructions

The information below provides an explanation on how to interpret the various sections contained in each of the Industry Profiles.

Driving forces
Highlights current and future challenges shaping the competitive landscape of each industry.

Highlighted criteria
Highlights selected industry-specific and general criteria that are applied in the 2013 RobecoSAM Corporate Sustainability Assessment.

Industry statistics
This section displays the research coverage in 2013 for the respective industry. Assessed companies include those that actively participated in the CSA and companies assessed by RobecoSAM based on publicly available information.

Results at industry level
Offers an overview of the 2013 RobecoSAM Corporate Sustainability Assessment scores. For each industry the average and the best score of the assessed companies are displayed, as well as the average score and the top score for the economic, environmental and social dimensions. The relative weight assigned to each of the three dimensions is also shown.

Methodology

Since 1999, RobecoSAM has been assessing and documenting the sustainability performance of over 2,000 corporations on a yearly basis. In the process, RobecoSAM has compiled one of the largest global databases on corporate sustainability.


For each industry, the company with the highest score is named the RobecoSAM Industry Leader, and is considered to be the company within its industry that is best prepared to seize the opportunities and manage the risks deriving from economic, environmental and social developments.

Companies whose score is within 1% of the Industry Leader’s score receive the RobecoSAM Gold Class award.

All companies receiving a score within a range of 1% to 5% from the score of the Industry Leader receive the RobecoSAM Silver Class distinction.

Companies whose score is within a range of 5% to 10% from the score of the Industry Leader receive the RobecoSAM Bronze Class distinction.

These logos are trademarks of RobecoSAM and may only be used in connection with corporate communication or marketing activities of the awarded companies (e.g. the awarded companies may refer to the RobecoSAM distinctions in their annual report/sustainability report, in the corporate profile on their homepage, etc). However, these logos may not be used in conjunction with any other products or services neither from the awarded companies nor from other companies.
RobecoSAM has no control over the information on websites linked to this site and thus cannot guarantee the accuracy, reliability nor the veracity of information on these sites. All brand names or company names mentioned or shown on this website are properties of their respective companies.

Sustainability Yearbook Member
All companies that have been included in the Yearbook, but that have not received a medal distinction, are listed as a Sustainability Yearbook Member. In order to be listed in the Yearbook, companies must be within the top 15% of their industry and must achieve a score within 30% of their Industry Leader’s score.

Read more about the Yearbook's methodology

Over 3,000 of the world’s largest companies, including 800 companies based in the emerging markets, are invited to participate in RobecoSAM’s Corporate Sustainability Assessment (CSA) every year.

RobecoSAM is pleased to see that over the years, participation rates in the RobecoSAM Corporate Sustainability Assessment have continuously risen – with a record number of companies taking part in this year’s assessment – indicating that sustainability is increasingly rising to the top of corporate agendas and becoming more mainstream.

Starting with this year’s assessment, the industry classifications have been fully aligned with the Global Industry Classification System (GICS), the most widely accepted standard in the financial industry. As a result, the 58 RobecoSAM sectors were replaced with 59 RobecoSAM industries, and some companies were moved to a different industry.

On the following pages, RobecoSAM offers insights highlighting opportunities and risks deriving from economic, environmental and social trends and developments that have an impact on the competitive position of companies in each of the 59 industries analyzed.

Not only are the top 15% of the companies from each industry included in The Sustainability Yearbook, but they are also classified into three categories: RobecoSAM Gold Class, RobecoSAM Silver Class and RobecoSAM Bronze Class. In addition, the top performing company from each industry is named the RobecoSAM Industry Leader. Furthermore, in order to be included in the Yearbook, companies must achieve a score within 30% of their Industry Leader’s score.

In addition to the companies’ sustainability scores derived from the CSA, a qualitative screen based on RobecoSAM’s Media & Stakeholder Analysis (MSA), which evaluates a company’s response to critical sustainability issues that may arise during the year, is also applied to determine eligibility for inclusion in The Sustainability Yearbook. This aligns the Yearbook’s methodology with any decision by the DJSI Design Committee to exclude a company from the DJSI, which is also based on the MSA.

Go back